If your company could benefit from some SEO assistance (hint: everyone could), it’s time to consider hiring a company for the job. Unfortunately, it won’t be long before you realize there are far too many SEO firms to count. While options are always a blessing, having them this time of year can be challenging. So here are some things to consider that should help you narrow your list of potential SEO companies significantly. Choose the #1 seo agency.
Nowadays, it appears that everyone is an SEO expert. This is one of the reasons why SEO firms are plentiful. But unfortunately, because this is such a necessary tool and so many people who require it do not truly understand it, many snake oil salespeople are hired.
Even if they have the best intentions, becoming a true SEO expert takes time. As a result, one of the first things you should look for in any SEO company bidding for the job is this.
Of course, even if they have a decade of experience, they may not be your best SEO company. Improving your search engine rank necessitates several skills, the most important of which is understanding your market. As a result, many SEO firms specialize in specific industries. One may be the best at assisting law firms in getting ranked. However, their results could be significantly inferior if a restaurant hired them.
Furthermore, you should ensure that they have previously successful campaigns. Also, don’t just take their word for it. Call the client they served and ask for their feedback. You certainly want to know how long it took them to achieve success. But it’s also worth asking how they were to work with. Given how essential SEO services are and how much they can cost, the last thing you want is to be constantly at odds with a company.
Another good way to weed out some of the one-hit wonders is to inquire about the services offered by potential companies. You specifically want to confirm the top three. They are as follows:
• On-Page Optimization includes HTML tags, keywords, meta descriptions, and so on.
• Off-Page Optimization, such as backlinks, directory listings, etc.
• Technical optimization, such as website design and so on.
You might be surprised that many businesses only handle one or two. But, again, this is because many of these so-called “companies” only knew one to get into the business. Your SEO will suffer if all three are not working in tandem.
SEO became separated from traditional marketing strategies somewhere along the way. The two are distinct, but they also have a lot in common. This means that the company you choose should be able to provide you with content that explains the benefits of your product or service to readers. If you only get a few paragraphs with a few keywords, this won’t help you much. Remember that having a user find your website is fantastic. It is ideal for converting them into a customer.
A Good Match for the Rest of Your Team
Even if your company is just you and your laptop, you should ensure you get along with any SEO companies interested in the job. As previously stated, getting ranked can feel like you’re in a foxhole with your SEO team, and those are cramped quarters, even at the best of times.
Finding the right fit is even more critical for larger companies. Your SEO company will almost certainly interact with your IT department, customer service, sales team, and other departments. You won’t get what you need from your SEO if they can’t all play well together.
Excellent communication skills
Finally, you might think that a company specializing in marketing tactics would be great at communicating, but this is a common misconception. Many SEO companies frequently fall short in this area. This is intolerable. When interviewing candidates, try to get a sense of their communication style to ensure they will keep you updated regularly and respond to communications promptly.